| 标题 | Last Orders |
| 广告公司 | Lowe London |
| 广告战役 | Reassuringly Expensive - Stella Artois |
| 广告主 | InBev / Labatt Brewing Company |
| 品牌 | Stella Artois |
| 首次发布日期 | 1998 / 8 |
| 产品 | Draught, Canned and Bottled Lager |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | Reassuringly Expensive |
| 哲学 | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 美术指导 | Vince Squibb |
| 客户主管 | Harriet Bell |
| 客户主管 | Jeremy Bowles |
| 文案 | Vince Squibb |
| 广告经理 | Phil Rumbol |
| 演员/名人 | Denis Lavant |
| 客户企划 | Jo Reid |
| 制作公司 | Academy Films |
| 创意总监 | Charles Inge |
| 文案 | Paul Silburn |
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