标题 | The 85-year-old Regret |
标题 (原始语言) | Martin's Regret |
广告公司 | Energy BBDO |
广告战役 | The 85-year-old Regret |
广告主 | Mars, Inc. |
品牌 | 5 Gum |
首次发布日期 | 2018 / 7 |
行业领域 | 巧克力,巧克力棒,糖果,口香糖 |
广告口号 | Life Happens in 5 |
剧情简介 | 5 Gum had traditionally used influencers to connect with young people and encourage them to try new things. But this time, to show that it's better to take a risk than be haunted by regret, it turned to a different type of influencer: a senior citizen. In the film “The 85-Year-Old Regret”, Martin Gordon describes waiting until he was 85 years old to come out. His story inspired a younger generation to make life-changing choices. |
媒体类别 | Branded Content |
长度 | |
市场 | 英国 |
创意总监 | Fernando Passos |
创意总监 | Dan McCormack |
文案 | Alejandro Peré |
文案 | Victoria Probert |
美术指导 | Chris Cavalieri |
美术指导 | Tyler Bartley |
导演 | German Mairen |
导演 | Marcos Mijan |
导演 | Ross Bolidai |
导演 | Danielle Bryan |
制作公司 | Flare Chicago |
客户总监 | Jeff Adkins |
客户总监 | Julien Lemoine |
客户总监 | Lianne Sinclair |
客户总监 | Jamie DeFer |
客户总监 | Elke Anderle |
客户总监 | Allison Arling-Giorgi |
客户总监 | Layne Steele Paddon |
广告公司制片 | John Pratt |
广告公司制片 | Brian Cooper |
广告公司制片 | Shobin Mathew |
广告公司制片 | Daniel Kuypers |
广告公司制片 | Nick Maker |
制片 | Jenny McDonald |
制片 | Casey Cobler |
制片 | Austin Andries |
制片 | Sean Berringer |
制片 | Katy Mindeman |
制片 | Fred Keller |
后期制作 | Flare Studio |
客户主管 | Kristen Miller |
首席创意官 | Andrés Ordóñez |
设计师 | Jaehyuk Choi |
设计师 | Erin Knott |
Digital Agency | Fanscape Chicago |
执行创意总监 | Josh Gross |
执行创意总监 | Pedro Pérez |
Head of Design | Hung Vinh |
媒介公司 | MediaCom USA |
媒介公司 | Starcom MediaVest Group |
PR Agency | ICF Next |