Grégory Ginterdaele
Creative at DDB Brussels
Brussels, 比利时
标题IKEA SUSTAINABLE CATALOGUE
广告公司
广告战役 IKEA SUSTAINABLE CATALOGUE
广告主 IKEA
品牌 IKEA
首次发布日期 2015
行业领域 室内家具
哲学 Simply put, IKEA home furnishing is beautiful, functional and affordable. IKEA stores use the IKEA product range to create solutions that are relevant and affordable to consumers in their local market. These solutions contribute to how people live. And more importantly, to how they want to live. It is all about creating beautiful homes to love. Homes that make everyday life a little better. 
结果 IKEA's KÜSS success is part of a commitment to "sustainable". Sustainability is often associated with constraints. The KÜSS is the opposite. Like IKEA makes design for everyone, the KÜSS is an ecological gesture for everyone. With this design idea that takes inspiration from everyday life, customers were able to feel "Recycling, made by IKEA" in a playful, practical and beautifully designed way. IKEA fans and design bloggers went crazy for it. Store traffic increased by 14% during the launch, and on D-Day sales in- creased by 18%. All of the cushions were picked up on day 1. IKEA doesn’t want this to be a one-off: the action will be repeated next year in a different form, creating an annual momentum. 
The IKEA catalogue is the most widely distributed publication on the planet. So when the 2016 catalogue was released, IKEA sought a way to recycle the old one and reduce its ecological foot- print. IKEA Küss is a beautiful pillowcase, designed by Belgian designer Charles Kaisin, filled with the shredded pages of the 2015 catalogue. You can now read the new catalogue, while resting your head on the old one.Insights, Strategy and the IdeaIKEA launched the initiative via their owned media and sent DM with a preview of the KUSS cushion to highly targeted bloggers and influencers. Mostly current IKEA fans and clients were invited to participate and come to the IKEA stores to collect their KUSS cushion. 
媒体类别 平面
Country External Communication Manager
执行创意总监
创意总监
美术指导
美术指导
客户总监
客户经理
客户主管
Strategic Director
战略企划
Graphic Designer
Studio
广告公司制片
制作公司
制作公司
制作公司

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