标题 | Sprite Shower |
广告公司 | . |
广告战役 | Sprite Shower |
广告主 | Coca-Cola Company |
品牌 | Sprite |
首次发布日期 | 2012 / 2 |
行业领域 | 非酒精类饮料 |
剧情简介 | Sprite Shower. A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies. |
媒体类别 | Ambient |
市场 | 巴西 |
音乐公司 | S de Samba |
后期制作 | Hungry Man / Fullframe |
剪辑师 | Jair Peres |
摄影指导 | Fernando Young |
导演 | Gualter Pupo |
制片 | Renata Dumont |
执行制片 | Alex Mehedff |
制作公司 | Hungry Man |
客户主管 | Fabiana Amorim |
客户总监 | Ana Paula Perdigão |
文案 | Luiz Vicente Simões |
美术指导 | Fernando Saú |
创意总监 | Danilo Janjacomo |
执行创意总监 | Fred Saldanha |
执行创意总监 | Claudio Lima |
首席创意官 | Anselmo Ramos |
Worldwide Chief Creative Officer | Tham Khai Meng |