标题 | Quit Job |
广告公司 | David&Goliath |
广告战役 | Discover the New Kia |
广告主 | Kia Motors |
品牌 | Kia Optima |
首次发布日期 | 2015 / 9 |
行业领域 | 轿车 |
剧情简介 | Kia’s new integrated campaign positions the Optima as aspirational to customers through the concept of “discovery.” Broadcast, outdoor and digital elements combine to reach right and left-brain individuals who strive for a richer life, measured in terms of experiences, not money. Yes, a trusted vehicle is foundational, but because these consumers have an eye for design and an impulse for performance, their ideal sedan goes way beyond reliability. Two :30 TV spots bring the tagline “Discover the New Kia” to life by featuring the charmingly humorous adventures of new Optima owners as they discover the joys of this sporty sedan. In "Quit Job", which launched this week, we meet a man who’s upset with his son’s decision to upend his life and embark on a seemingly impulsive and irresponsible cross-country jaunt for the experience of a lifetime. A surprising twist ensues. |
媒体类别 | 电视 |
长度 | |
制作公司 | Imperial Woodpecker |
音效设计公司 | Human |
Chairman | David Angelo |
首席创意官 | Colin Jeffery |
创意总监 | Robert Prins |
创意总监 | Erik Moe |
联合创意总监 | David Sullivan |
文案 | David Sullivan |
联合创意总监 | Richard Fischer |
美术指导 | Richard Fischer |
文案 | Nicole Lague |
美术指导 | Tracey Chan |
Broadcast Producer | Paul Albanese |
Broadcast Producer | Carrie Lighthall |
Broadcast Producer | Helen Erb |
President | Brian Dunbar |
Managing Director | Jeff Moohr |
客户总监 | Gordon Gray |
客户主管 | Emma Brier |
客户主管 | Weina Cai |
Managing Partner | Seema Miller |
客户企划 | Ed Gibson |
Business Affairs | Rodney Pizarro |
Business Affairs | Camara Price |
项目经理 | Nita Smith |
Product Information Manager | Russ Wortman |
Product Information Manager | Mark McNaul |
导演 | Simon McQuoid |
摄影指导 | Jo Willems |
执行制片 | Charlie Cocuzza |
制作公司制片 | Anita Wetterstedt |
剪辑公司 | Spinach Editorial |
剪辑师 | Brandon Porter |
Assistant Editor | James Donahue |
Managing Director | Adam Bright |
制作公司制片 | Jonathan Carpio |
着色 | The Mill |
执行制片 | Sue Troyan |
执行创意总监 | Phil Crowe |
制片 | Will Lemmon |
2D Artist | Andy Dill |
3D Graphics | John Leonti |
2D Artist | Andy Dill |
2D Artist | Yukiko Ishiwata |
2D Artist | Chris Payne |
Production Coordinator | Chris Lewis |
Colorist | Adam Scott |
Colorist | Thatcher Peterson |
Colorist | Diane Valera |
Color Producer | Ali Struck |
Mix Company | Lime |
Sound Engineer | Dave Wagg |
Sound Engineer | Zac Fisher |