| 标题 | Lyft |
| 广告公司 | RPA |
| 广告战役 | Honda Lyft - Nick Thune |
| 广告主 | Honda Motor Co., Ltd. |
| 品牌 | Honda |
| Posted | 12月 2014 |
| 行业领域 | 汽车 |
| 剧情简介 | Honda debuts an online video series, “Brad, the Lyft Driver," a hidden-camera-style social video starring comedian Nick Thune and the all-new 2015 Fit. In it, Thune’s charming, offbeat character, Brad, imparts wisdom while surprising unsuspecting passengers and engaging them in fun comedic performances. In one scene, Brad talks about the importance of maintaining a good vibe in the car, which segues to him with a passenger and yelling obnoxiously out the window at people. In another, Brad discusses how he connects with passengers on a personal level, and he is seen playing odd personalized songs for people. The video series was directed by Fred Savage, who also directs “Modern Family” and “Always Sunny in Philadelphia.” |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Joe Baratelli |
| 执行创意总监 | Jason Sperling |
| Creative Social Media Director | J Barbush |
| ACD, Copywriter | Sarah Mary Bates |
| Sr. Art Director | Leo Borges |
| 文案 | Josh Hepburn |
| 美术指导 | Joaquin Salim |
| 文案 | Peter Megler |
| Social Media Copywriter Intern | David Bassine |
| Social Media Copywriter Intern | Gabrielle Flam |
| Chief Production Officer | Gary Paticoff |
| 执行制片 | Isadora Chesler |
| 制片 | Phung Vo |
| Director of Business Affrairs | Maria Del Homme |
| Senior Business Affairs Manager | Jennifer Ross |
| Management Account Director | Brett Bender |
| Account Director, National/Corporate Advertising | Jeff Moohr |
| Management Supervisor | Cathy O'Gorman |
| 客户主管 | Angelica Hollander |
| Assistant Account Executive | Cory Hauser |
| 制作公司 | über content |
| 导演 | Fred Savage |
| 执行制片 | Preston Lee |
| Line Producer | Tom Lowe |
| 剪辑师 | Teddy Gersten |
| Assistant Editor | Leah Turner |
| Post Producer | Alexa Atkin |
| Flame Artist | Wes Waldron |
| Flare Artist | Steven Williams |
| 执行制片 | Rob Van |
| Mix and Sound Design | Lime Studios |
| Sound Engineer | Dave Wagg |
| Assistant | Adam Primack |
| 执行制片 | Jessica Locke |
| 演员/名人 | Nick Thune |