标题 | Get your Energy Back |
广告公司 | Saatchi & Saatchi EMEA |
广告战役 | Get your energy back |
广告主 | Toyota Motor Corporation |
品牌 | Toyota |
Posted | 11月 2010 |
产品 | Auris HSD |
剧情简介 | Top creative teams from Saatchi & Saatchi London, Milan, Brussels and Düsseldorf have created "Get Your Energy Back" campaign for Toyota Auris HSD |
哲学 | The new Auris HSD therefore is able to combine a variety of benefits and a complex but highly advantageous technology which needed to be explained in an integrated campaign able to present the car and what it stands for in a clear and simple way across Europe. An interesting but complex challenge for Saatchi & Saatchi, which relied on its International One Agency System to involve the best talents of the network and match the expectations. The result was a singled minded and engaging campaign under the banner of "Get your energy back", able to translate the easiness and cleverness of the product in different ways: from the touch-screen technique in TV, to the online energy world, through smart print executions. A truly international campaign aired in the whole of Europe, starting from the 1st August. |
问题 | Toyota have taken their renowned full-hybrid system and put it in their new, great looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first and only full-hybrid powertrain in the C-Segment. Thanks to Hybrid Synergy Drive technology the car's energy is literally recycled as you drive and stored in the car’s battery system. |
媒体类别 | 平面 |
执行创意总监 | Adrian Caddy |
美术指导 | Steve Carlin |
美术指导 | Williams Tattoli |
美术指导 | Stijn Klaver |
客户主管 | Luca Neyroz |
客户主管 | Florian Voigt |
客户主任 | David Brimson |
客户主任 | Dario Giustini |