| 标题 | Get your Energy back |
| 广告公司 | Saatchi & Saatchi EMEA |
| 广告战役 | Get your energy back |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota |
| Posted | 11月 2010 |
| 产品 | Auris HSD |
| 行业领域 | 轿车 |
| 广告口号 | Get your Energy back |
| 剧情简介 | Top creative teams from Saatchi & Saatchi London, Milan, Brussels and Düsseldorf have created "Get Your Energy Back" campaign for Toyota Auris HSD |
| 哲学 | The new Auris HSD therefore is able to combine a variety of benefits and a complex but highly advantageous technology which needed to be explained in an integrated campaign able to present the car and what it stands for in a clear and simple way across Europe. An interesting but complex challenge for Saatchi & Saatchi, which relied on its International One Agency System to involve the best talents of the network and match the expectations. The result was a singled minded and engaging campaign under the banner of "Get your energy back", able to translate the easiness and cleverness of the product in different ways: from the touch-screen technique in TV, to the online energy world, through smart print executions. A truly international campaign aired in the whole of Europe, starting from the 1st August. |
| 问题 | Toyota have taken their renowned full-hybrid system and put it in their new, great looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first and only full-hybrid powertrain in the C-Segment. Thanks to Hybrid Synergy Drive technology the car's energy is literally recycled as you drive and stored in the car’s battery system. |
| 媒体类别 | 电视 |
| 执行创意总监 | Adrian Caddy |
| 美术指导 | Steve Carlin |
| 美术指导 | Williams Tattoli |
| 美术指导 | Stijn Klaver |
| 客户主管 | Luca Neyroz |
| 客户主管 | Florian Voigt |
| 客户主任 | David Brimson |
| 客户主任 | Dario Giustini |