Miles Young

Miles Young

Worldwide Chairman and Chief Executive Officer, Ogilvy & Mather at Ogilvy & Mather
New York, 美国

概要

 


Miles Young was educated at Bedford School and New College, Oxford. His career in advertising has spanned Lintas, Allen Brady & Marsh and Ogilvy & Mather, which he joined in 1983. Miles was appointed to the Board of Ogilvy & Mather Advertising in London in 1986 and Client Services Director in 1988. In February 1990, he became Managing Director of Ogilvy & Mather Direct in London. He was a Regional Director of Ogilvy & Mather Direct Europe from 1990 to 1995. From 1994 to 1995, he had the additional responsibility of setting up and running the IBM account in Europe which had previously been held by some 40 separate agencies. This included setting up a dedicated service hub in Paris for both advertising and direct marketing; Miles has lectured and written widely on the subject of integrated marketing, a special interest. In September 1995, he moved to Hong Kong to take the position of Chairman of Ogilvy & Mather Asia Pacific, and served on the Board and Executive Committee of Ogilvy & Mather Worldwide. During this period, Ogilvy & Mather grew significantly in size and market share, and was repeatedly acknowledged as “Agency of the Year” by Media magazine. He represented WPP’s corporate interests in Asia, in addition to his Ogilvy responsibilities. Miles is cofounder of the Ogilvy-Tsinghua Program for Public Branding, a joint venture with Tsinghua University in Beijing, and a member of the Advisory Board of the Tsinghua School of Journalism. He is also an Economic Consultant to the Jiangsu, China Provincial Government and a visiting Professor at Xiamen University. Miles is a member of the Board of the US Pakistan Business Council in Washington, D.C. and the Prime Minister of Turkey's Investment Advisory Council. In addition, he is a member of the Board of the Museum of Arts and Design in New York. He assumed the position of CEO of Ogilvy & Mather Worldwide in January 2009, and is based in New York.


 

Positions

Worldwide Chairman and Chief Executive Officer, Ogilvy & Mather
New York, 美国
Miles was educated at Bedford School and New College, Oxford. His career in advertising has spanned Lintas, Allen Brady & Marsh and Ogilvy & Mather, which he joined in 1983.
Miles was appointed to the Board of Ogilvy & Mather Advertising in London in 1986 and became Client Service Director in 1988. In 1990, he became Managing Director of Ogilvy & Mather Direct in London. He was a Regional Director of Ogilvy & Mather Direct Europe from 1990 to 1995.
From 1994 to 1995, he had the additional responsibility of setting up and running the IBM account in Europe, which had previously been held by some 40 separate agencies. This included creating a dedicated service hub in Paris for both advertising and direct marketing. Miles has lectured and written widely on the subject of integrated marketing, a special interest.
In 1995, he moved to Hong Kong to take up the position of Chairman of Ogilvy & Mather Asia Pacific, and served on the Board and Executive Committee of Ogilvy & Mather Worldwide. During this period, Ogilvy & Mather grew significantly in size and market share, and was repeatedly acknowledged as “Agency of the Year” by Media magazine. In addition to his O&M responsibilities, Miles represented WPP’s corporate interests in Asia.
Miles is cofounder of the Ogilvy-Tsinghua Program for Public Branding—a joint venture with Tsinghua University in Beijing—and he is a member of the advisory board of the Tsinghua School of Journalism. He is also an economic consultant to the Jiangsu, China, Provincial Government and a visiting professor at Xiamen University. Miles is Chairman of the US Pakistan Business Council in Washington DC and a member of the Prime Minister of Turkey's Investment Advisory Council. In addition, he is a member of the Board of the Museum of Arts and Design in New York and he is Chairman of the American Friends of the Hermione.He assumed the position of CEO of Ogilvy & Mather in 2009 and Chairman in 2012. He is based in New York. 

行业机构

ACT Responsible, Chalais

ACT'ive Agency Member
June 2012 - May 2016 (3年11个月)

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