| 标题 | Parade |
| 广告公司 | TBWA\PARIS |
| 广告战役 | Parade |
| 广告主 | Michelin |
| 品牌 | Michelin Total Performance |
| 首次发布日期 | 2015 / 9 |
| 行业领域 | 轮胎、配件、机油、汽油、柴油 |
| 广告口号 | All the performances in every tire |
| 哲学 | Motorists change their tires on average every 2 or 3 years so the spectacular aspect of the film was a key factor to attract consumer’s attention to the importance of tires that can optimize all performance factors together.MICHELIN and TBWA\PARIS created a smart and viral campaign, far from classic tire manufacturer speech and imagined a film to explain the MICHELIN Total Performance concept. |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | \ELSE |
| 广告经理 | Claire Dorland-Clauzel |
| 广告经理 | Jean-François Laforge |
| 广告经理 | Céline Laplace |
| 客户经理 | Guillaume Chupeau |
| 客户经理 | Teddy Notari |
| 客户经理 | Jean-François Reiser |
| 创意总监 | Benoit Leroux |
| 创意总监 | Philippe Taroux |
| 美术指导 | Philippe Taroux |
| 文案 | Benoit Leroux |
| 广告公司制片 | Maxime Boiron |
| 广告公司制片 | Amer Zoghbi |
| 制作 | Moonbot Studio |
| 制作公司制片 | Cathy Pericone |
| 制作公司制片 | Lampton Enochs |
| 导演 | Limbert Fabian |
| 后期制作 | Sandrine Demonte |
| 后期制作 | Wendell Riley |
| 音效制作 | 6ème Son |
| Sound Producer | Thomas Anduze |
More Work
SEE ALLImportant
- 品牌:
- Farmer John
- 广告公司:
- Mendelsohn Zien
Apocalypse
- 品牌:
- Farmer John
- 广告公司:
- Mendelsohn Zien
Commies
- 品牌:
- Farmer John
- 广告公司:
- Mendelsohn Zien
Hot Dog Party
- 品牌:
- Farmer John
- 广告公司:
- Mendelsohn Zien
Other Cities
- 品牌:
- Farmer John
- 广告公司:
- Mendelsohn Zien