| 标题 | Rat's Tale |
| 广告公司 | Finch |
| 广告战役 | Rat's Tale |
| 广告主 | New Zealand Transport Agency |
| 品牌 | NZ TRANSPORT AGENCY |
| 首次发布日期 | 2017 / 6 |
| 行业领域 | 道路安全 |
| 哲学 | The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive. Entirely cast from Facebook to find the real deal, the narrative for our story developed out of our casting sessions that took in a week long road trip of New Zealand’s roughest areas. Our bonafide bogan is a drain layer by profession, but a larger than life and gregarious character who threw himself head first into the experience. |
| 结果 | We needed a leading man who could hold this all and star as the hero in his own movie and we found that in George. He makes you want to watch the whole film. |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Brigid Alkema |
| Managing Director | Brett Hoskin |
| 创意总监 | Emily Beautrais |
| Creative | Frances Cooke |
| Creative | Josh Stuart |
| Managing Partner | Linda Major |
| Strategist | Bethany Omeri |
| Business Manager | Matt Barnes |
| 项目经理 | Robbie Allen |
| Design Researcher | Ursula Nichols |
| Head of Content Production | Christina Hazard |
| Director | Nick Ball |
| Producer | Camilla Mazzaferro |
| 执行制片 | Karen Bryson |
| 电影 | Lachlan Milne |
| 制作设计师 | Neville Stevenson |
| Costume | Kylee Strathdee |
| 剪辑师 | Jo Scott |
| Colourist | Trish Cahill |
| Agency Sound Mix | Paul Stent |
| Director of TV Trading | Hilary Yiasoumi |
| 战略企划 | Jake Firman |
| 客户总监 | Ros Ross |
More Work
SEE ALLHouse of Dreams
- 品牌:
- XBOX
- 广告公司:
- 215 McCann
Australia’s National Sport Is…
- 品牌:
- TAB
- 广告公司:
- The Monkeys
The Troll
- 品牌:
- Ikea
- 广告公司:
- Rethink Communications Inc.
Just Another Day
- 品牌:
- Tropicana
- 广告公司:
- Cramer-Krasselt
No Thought Left Behind
- 品牌:
- HP
- 广告公司:
- Wieden + Kennedy
Opportunity Knocks
- 品牌:
- Fiverr
- 广告公司:
- Publicis New York
For When It's Time
- 品牌:
- Extra
- 广告公司:
- Energy BBDO