Denis Gustavo
Digital Project Lead at Hive
São Paulo, 巴西
标题Black Salary Friday
广告公司
广告战役 Black Salary Friday
广告主 Instituto Identidades do Brasil (ID_BR)
品牌 Instituto Identidades do Brasil (ID_BR)
首次发布日期 2019
行业领域 机构/公益组织/非盈利组织
哲学 In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil.
媒体类别 互动
长度
文案
文案
文案
文案
Agency Production Director
Agency Producer
Editor
Account Lead
客户主管
Media Vice President
Planning
Digital Project Lead
Digital Project Manager
Digital Planner
Content Director
Client
Audio Production Company
首席创意官
Creative Vice President
美术指导
美术指导
美术指导
美术指导
Production Company

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