标题 | Black Salary Friday |
广告公司 | Leo Burnett Tailor Made |
广告战役 | Black Salary Friday |
广告主 | Instituto Identidades do Brasil (ID_BR) |
品牌 | Instituto Identidades do Brasil (ID_BR) |
首次发布日期 | 2019 |
行业领域 | 机构/公益组织/非盈利组织 |
哲学 | In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil. |
媒体类别 | 互动 |
长度 | |
文案 | Fabio Nagano |
文案 | Filipe Medici |
文案 | Renato Ramalho |
文案 | Rafael Fagundes |
Agency Production Director | Maria Fernanda Moura |
Agency Producer | Carol Araujo |
Editor | Matheus Basilio |
Account Lead | Fabio Brito |
客户主管 | Caio Rosario |
Media Vice President | Andrea Hirata |
Planning | Tiago Lara |
Digital Project Lead | Denis Gustavo |
Digital Project Manager | Pedro Rais |
Digital Planner | Katia Rosa |
Content Director | Andreza Aguiar |
Client | Luana Genot |
Audio Production Company | S de Samba |
首席创意官 | Marcelo Reis |
Creative Vice President | Wilson Mateos |
美术指导 | André Rival |
美术指导 | Claudio Junior |
美术指导 | Marcela Jardini |
美术指导 | Breno Ribeiro |
Production Company | S de Samba |