Tammy Einav
Joint Group CEO at adam&eveDDB
London, 英国
标题Call For Help
广告公司
广告战役 Call For Help
广告主 Campaign Against Living Miserably (CALM)
品牌 Campaign Against Living Miserably (CALM)
首次发布日期 2019 / 4
行业领域 公共安全、保健及卫生
剧情简介 From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time.
哲学 Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone.
媒体类别 户外广告
长度
首席创意官
执行创意总监
执行创意总监
Creative
Head of Integrated Production
Producer
Producer
Planner
Chef creative officer
Chef creative officer
Business Director
Account Director
客户主管
项目经理
Creative Agency
Production company
执行制片
Producer
Production Assistant
Production Assistant
Designer
Animator
Resource Manager
Designer
Media Agency
Director of Ocean Labs
Creative Solutions
项目经理

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