标题 | Becoming Beckham |
广告公司 | adam&eveDDB |
广告战役 | Becoming Beckham |
广告主 | H&M |
品牌 | H&M |
Posted | 4月 2016 |
行业领域 | 其他 |
剧情简介 | In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style. |
媒体类别 | 案例研究 |
长度 | |
导演 | Sonny London |
制作公司制片 | Sonny London |
剪辑师 | Marshall Street Editors |
首席创意官 | Ben Priest |
执行创意总监 | Ben Tollett |
执行创意总监 | Richard Brim |
文案 | Patrick McClelland |
美术指导 | Feargal Ballance |
客户总监 | James Rowe |
广告公司制片 | Ben Sharpe |
Managing Director | Tammy Einav |
Production Assistant | Jimena Seoane |
Production Assistant | Anthony Falco |
导演 | Fredrik Bond |
制作公司制片 | Alicia Richards |
剪辑师 | Tim Thornton-Allan |
Assistant Editor | Matthew Pochettino |
Assistant Editor | Phil Hignett |
后期制作 | Justin Stiebel |
后期制作 | The Mill |
Lead VFX | Jonathan Westley |
Lead VFX | The Mill |
Sound Designer | Anthony Moore |
Sound Designer | Factory Studios |
创意总监 | Erik Zetterberg (H&M) |
项目经理 | Fia Ingman (H&M) |
Head of Marketing | Daniel Hermann (H&M) |