Bruno Tallent
President & CEO at MCCANN ERICKSON PARIS
Boulogne Billancourt, 法国
标题Street-vet
广告公司
广告战役 Street-vet
广告主 Nestlé Purina PetCare
品牌 Purina
Posted6月 2019
行业领域 宠物食品、宠物保健产品及服务
剧情简介 Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet.
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Chief Executive Officer (CEO)
Business Leader
Deputy General Manager in charge of Strategy
战略企划
Motion Design Lead
Motion Designer
Motion Designer
导演
Head of Production
Agency TV Producer
Agency TV Producer
Post-production Producer
Assistant Producer
Assistant Producer
Sound Producer
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Line Producer
制作公司
Post-production Producer
音效制作 The Hot Line
Sound Producer
Sound Engineer

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