标题 | Street-vet |
广告公司 | McCann Paris |
广告战役 | Street-vet |
广告主 | Nestlé Purina PetCare |
品牌 | Purina |
Posted | 6月 2019 |
行业领域 | 宠物食品、宠物保健产品及服务 |
剧情简介 | Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | CRAFT |
执行创意总监 | Riccardo Fregoso |
President | Riccardo Fregoso |
执行创意总监 | Julien Chiapolini |
创意总监 | Cédric Astrella |
创意总监 | Sébastien Boutebel |
美术指导 | Philippe Puech |
美术指导 | Lauren Haberfield |
美术指导 | Adriana Luzzatto |
文案 | Clément Le Bars |
Chief Executive Officer (CEO) | Bruno Tallent |
Business Leader | Cédric Vanhoutte |
Deputy General Manager in charge of Strategy | Erik Bertin |
战略企划 | Caitlin Bishop |
Motion Design Lead | Valentin Audubon |
Motion Designer | Karim Victorin |
Motion Designer | Valentin Audubon |
导演 | Jefferson Lellouche |
Head of Production | Yannis Cullaz |
Agency TV Producer | Arnaud Lemens |
Agency TV Producer | Yaël Guetta |
Post-production Producer | Caroline de Genis |
Assistant Producer | Juliette Paille |
Assistant Producer | Charlotte Goguet |
Sound Producer | Isabelle Créchet |
导演 | Mario Schinitakis |
执行制片 | Jean-François Bourrel |
Line Producer | Maud Folléa |
制作公司 | Digital District |
Post-production Producer | Didier Le Fouet |
音效制作 | The Hot Line |
Sound Producer | Aline Bernard |
Sound Engineer | Adrien Le Blond |