Bruno Tallent

Bruno Tallent

President & CEO at MCCANN ERICKSON PARIS
Boulogne Billancourt, 法国

概要

I am passionate about brands and view them from the brand consulting as well as from the advertising side. I am bringing an entrepreneurial perspective and energy as an innovator in integrated marketing communications. I see my role as a team leader that has to inspire every member of the team and create the fair conditions of working all together. Team working is part of my DNA.

Positions

President & CEO
Neuilly sur Cedex, 法国
June 2015 - Present (5年 2个月)
I am leading McCann operations in France, including 500+ people working as an integrated agency delivering brand strategy, advertising, digital, CRM, shopper marketing, brand content, design, PR & reputation management , healthcare communication.
CEO & President
Boulogne Billancourt, 法国
January 2010 - May 2015 (5年 4个月)
Founder & CEO of a new model of integrated communication agency, part of TBWA network.
Management of a group of 220 people, based in Paris, Lyon and Lille.
5 areas of expertise : Brand Consulting, Design, Advertising, Shopper Marketing, Digital
Vice President
Boulogne Billancourt, 法国
April 2000 - May 2015 (15年 1个月)
CEO TBWA\CONSULTING & DESIGN
CEO TBWA\SPORT
Group New Business Director
Brand Director for France Telecom group / Orange
Co-Founder and Managing Director
Republic of Ideas - Leo Burnett Paris
September 1998 - March 2000 (1年 6个月)
My responsabilities include the postioning & launch of the company, the business development and the management of the clients projects
Commercial Director & New Business Director
EURO RSCG / HAVAS
April 1994 - August 1998 (4年 4个月)
I managed the global Air France account and launched the CDG hub campaign which was AF first global campaign ever (France and International).
I managed the new business department and was involved in all major wins of the agency.
Account Director
Paris, 法国
September 1988 - March 1994 (5年 6个月)
From an Account Executive position I became senior Account director and worked for Danone, Mongrain, Reckitt, Pernod Ricard, IBM and Epson.
President
Neuilly sur Seine Cedex, 法国

Education

1983 - 1988 (5年)

Master's degree - Science & Management

1984 - 1987 (3年)
Activities and Societies: Bureau des Elèves Junior Entreprise Rugby Team In addition to the main strategy, finance and marketing courses, I focused on International development. I have been also elected VP of the "Bureau des Elèves" and President of the Junior Entreprise (student association selling consultancy missions to clients ).

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