Sandvik - "The Smash-proof Guitar"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, 瑞典

奖项

6548

品牌: Sandvik
国家: 瑞典

广告主: Sandvik Group

标题	The Smash-proof Guitar
Brief	The agency created the world's first smash-proof guitar: a one of a kind 3D-printed metal design icon. Then it challenged rock star and notorious guitar smasher Yngwie Malmsteen to do his best to destroy it. By putting engineering company Sandvik in a pop-cultural context, the campaign managed to demonstrate the client's cutting-edge technology to a broader tech audience. The story was picked up by international tech media, reaching directly into the heart of the global core target group.
广告公司	Forsman & Bodenfors Göteborg
广告战役	Let’s Create
广告主	Sandvik Group
品牌	Sandvik
首次发布日期	2019 / 4
行业领域	建筑与土木工程
剧情简介	Rock stars have been smashing guitars for decades and our engineers decided to test our technology by building the world’s first all-metal, smash proof guitar — and letting Yngwie Malmsteen unleash his smashing skills on it.
媒体类别	互动
长度	114 seconds
Soundtrack	Guitar solo improvised by Yngwie Malmsteen. Paganini Violin Concerto No. 1 in D Major, Op. 6: III. A
客户主管	Greger Andersson
客户经理	Åsa Pedersen
创意团队	Kim Cramer
创意团队	Björn Engström
创意团队	Stefan Thomson
创意团队	Anton Eriksson
创意团队	Viktor Eriksson
PR Strategist	Bjarne Darwall
Digital Strategist	Malin Careborg
Digital Strategist	Peter Gaudiano
设计师	Ingrid Arnsand Jonsson
设计师	Jerry Wass
战略企划	Daniel Sjöstrand
广告公司制片	Anna Junker Lundin
制作公司	Bleck Film
导演	Marcus Svanberg
制片	Robert Feniger
执行制片	Josefin Kollberg
摄影指导	Carl Nilsson
摄影指导	Jo Eken Torp
摄影指导	Andrés Sánchez
剪辑师	Johan Kjellberg
Colorist	Nicke Jacobsson
Online Artist	Wille Rising
Production Service Company	Green Tea Films
制片	Natasha Chapman
音效	Fredrik Sundberg
音效	Plop Produktion AB