标题 | Frank Bruno |
广告公司 | Dare |
广告战役 | Frank & Trisha: Time to Change |
广告主 | Mind and Rethink |
品牌 | Time To Change |
首次发布日期 | 2010 / 4 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | Frank Bruno, the boxer who was diagnosed with bipolar disorder says of the reaction to his mental health issues: "Some people don't want to know you anymore. They delete you, rub you out. One in four people will have some kind of mental health problem. It can happen to anyone; milkmen, lawyers, even boxers." |
哲学 | The campaign aims to encourage its audience to pledge to take a personal action in their own lives that will contribute to an end to mental health prejudice. |
问题 | Time to Change is England's most ambitious programme to end the discrimination faced by people with mental health problems, and improve the nation's wellbeing. |
媒体类别 | 平面 |
市场 | 英国 |
广告经理 | Sue Baker |
演员/名人 | Frank Bruno |