| 标题 | Volcano |
| 广告公司 |
Y&R Dubai
|
| 广告战役 |
Heroes Wanted
|
| 广告主 |
Red Cross
|
| 品牌 |
Red Cross Lebanon
|
| 首次发布日期 |
2012 / 2
|
| 行业领域 | 慈善机构、基金、志愿者
|
| 广告口号 | Redcross.org.lb/volunteer |
| 剧情简介 | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
| 问题
| Volunteer numbers are always low and we wanted to get more people to sign up. |
| 结果 | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
| 媒体类别 |
海报
|
| Retoucher |
Gitten Tom
|
| 广告公司制片 |
Leng Panganiban
|
| Head of Production |
Amin Soltani
|
| 美术指导 |
Sajesh Pudussery
|
| 文案 |
William Mathovani
|
| 创意总监 |
Kalpesh Patankar
|
| 首席创意官 |
Shahir Zag
|
