California Lottery - "Hot Air Balloon"

David&Goliath

David&Goliath El Segundo, 美国

8341

品牌: California Lottery
国家: 美国

广告主: California Lottery

标题	Hot Air Balloon
广告公司	David&Goliath
广告战役	Monopoly Millionaires' Club
广告主	California Lottery
品牌	California Lottery
Posted	10月 2014
行业领域	其他
广告口号	Making More and More Millionaires
剧情简介	David&Goliath partnered with Scientific Games (MDI) for a national Lottery project on October 20 to launch the new MONOPOLY MILLIONAIRES’ CLUB game. This new game changes the structure of the typical Lottery jackpot, by awarding multiple millionaires per draw after the initial jackpot is won. The marketing effort behind the game launches this week with a :30 spot called “Hot Air Balloon.” The work will be airing initially in 23 states and is expected to expand to 32 states by 2015. The campaign includes radio, digital banners, OOH and a :60/:30 TV spot called “Hot Air Balloon,” in which the iconic Monopoly top hat is used to symbolize membership in the MONOPOLY MILLIONAIRES’ CLUB — a Club where one becomes two, two becomes five, and five becomes fifty. With this new game, more and more people are becoming millionaires, thus the campaign tagline “Making More and More Millionaires.” The TV spot features Jimmy Durante’s famous track “Make Someone Happy." David&Goliath began working with Scientific Games as a result of its work as AOR for the CA Lottery since 2010. This is the first time that all Lottery jurisdictions have opted to run one, national campaign as opposed to their own local marketing efforts for a specific game.
媒体类别	电视
长度	60 seconds
Soundtrack	"Make Someone Happy" by Jimmy Durante
制作公司	Bob Industries
首席创意官	Colin Jeffery
创意总监	Mark Monteiro
联合美术指导	Greg Buri
文案	Greg Buri
联合创意总监	Basil Douglas Cowieson
美术指导	Basil Douglas Cowieson
美术指导	Allen Yu
导演	Kim Geldenhuys
摄影指导	Eric Treml
剪辑公司	Spinach
音效设计公司	Lime Studios
布景设计师	Method Studios