| 标题 | BBC Winter Olympics: Vancouver 2010 |
| 广告公司 |
Y&R London
|
| 广告战役 |
BBC Winter Olympics
|
| 广告主 |
BBC
|
| 品牌 |
BBC
|
| 首次发布日期 |
2010 / 1
|
| 行业领域 | 电视、广播节目与电视台、电台
|
| 剧情简介 | The head of the Ilanaaq that stands on the mountain above Whistler has been stolen by some kind of malevolent force. Our hero Akiak must go on a quest to find the missing piece. He searches all over the land and has to overcome obstacles presented by the landscape and environment (crevasses, snow storms etc) and by the wild and dangerous creatures that live within it |
| 哲学 | Akiak uses the Winter Olympic sports through out his journey as a method of transport and to overcome the obstacles in his path. In the 40 second trailer we’d like to showcase 4 sports: Curling, Skiing, Snowboarding and Skeleton Bob |
| 问题
| Following the popularity of the Summer Olympics in Beijing, the BBC wanted to use this interest, and raise awareness of the Winter Olympics. With no know sporting heores to champion, we needed to find an angle on the Games that would excite the target audience (16-34 yr olds), and move them to consume the BBC coverage of the Games accross a variety of platforms |
| 媒体类别 |
电视
|
| 市场 | 英国 |
| 制作公司 |
Studio AKA
|
| 执行创意总监 |
Damon Collins
|
| 广告经理 |
Louisa Fyans
|
| 广告经理 |
Karen Potterton
|
| 文案 |
Freddy Mandy
|
| 美术指导 |
Tim McNaughton
|
| 客户企划 |
Ben Kay
|
| 客户总监 |
Fiona Richards
|
| 客户经理 |
David Pomfret
|
| 导演 |
Marc Craste
|
| 制片 |
Sharon Titmarsh
|
| 制片 |
Deborah Stewart
|