Sam Rice-Edwards
Founder & Editor at The Assembly Rooms
London, 英国
标题Facing my Kryptonite
广告公司
广告战役 This is Belonging
广告主 British Army
品牌 The British Army
首次发布日期
行业领域 政府、军队及警察招募
哲学 The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from. The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army. It tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words. The campaign was created by creative agency Karmarama, and builds on the multi-award-winning This is Belonging recruitment drive in 2017 delivered a significant uplift in total application volumes. The British Army supports people in achieving their personal and professional goals, whether it’s conquering a pull up or taking on a leadership role. The Army is recruiting and there is a breadth of roles and opportunities available in both the Regular Army and Army Reserve, from helicopter pilot to nurse, from engineer to IT specialist. As part of life in the British Army, lifelong friendship bonds are formed and incredible challenges are overcome to achieve worthwhile results, for example saving lives by providing assistance on humanitarian or peacekeeping missions at home or abroad. The films were directed by Frederic Planchon and Si & Ad through Academy Films and the animations were produced by We Are Royale.
媒体类别 影视
长度
Grade
Edit Company
媒介企划
创意总监
制片
广告公司制片
创意团队
Head Of Planning
制作经理
创意团队
广告公司制片
制作经理
制作设计师
美术指导
Marketing Director
Animation Company
Producer
Producer
Planner
执行创意总监
执行创意总监
执行创意总监
创意总监
创意总监
Creative
Creative
首席创意官
客户经理
客户主管
Account Director
Sound Engineer
Sound Design
Music Supervision
剪辑师
VFX Supervisor
VFX Producer
Post Production House
Colourist
制作经理
制作公司
Producer
DOP
Directors Voice Letter Buckaroo Si and Ad
Director
1ST AD

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