| 标题 | Futures |
| 广告公司 | Wieden+Kennedy |
| 广告战役 | Why let drink decide - COI |
| 广告主 | Central Office of Information |
| 品牌 | Department for Children, Schools & Families |
| Posted | 1月 2010 |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 问题 | The DCSF (Department for Children, Schools & Families) is launching its first advertising campaign that aims to influence the attitudes and behaviour of children, young people and their parents and carers about alcohol. The purpose of the DCSF is to make England the best place in the world for children and young people to grow up, and their aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol |
| 媒体类别 | 电视 |
| 市场 | 英国 |
| 音效 | Wave Studios |
| 执行创意总监 | Tony Davidson |
| 执行创意总监 | Kim Papworth |
| 创意团队 | Paul Jordan |
| 创意团队 | Angus Macadam |
| 导演 | Walter Stern |
| 制作公司 | Academy Films |
| 制片 | Lucy Gossage |
| 客户总监 | Emma Marsland |
| 剪辑师 | Sam Rice-Edwards |
| 后期制作 | The Mill London |
| 音效 | Parv Thind |
| 广告经理 | Ben Catford |
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