标题 | Who the fudge |
广告公司 | Engine UK |
广告战役 | Who the fudge |
广告主 | Green Flag |
品牌 | Green Flag |
首次发布日期 | 2019 / 7 |
行业领域 | 保险 |
哲学 | Today, Green Flag – the breakdown insurer on a mission to raise industry standards – launches the third instalment of its ‘Common Sense to the Rescue’ campaign that aims to jolt loyal AA and RAC customers out of sleepwalking into autopilot renewals. The new 30” spot, created by ENGINE, focuses on the key things that matter to customers – high quality service and roadside fixing – while continuing to promise to halve customers’ AA or RAC renewal quotes*. Viewers can safely conclude that whilst they may not have heard of Green Flag, they certainly offer a ‘common sense’ choice. From jumping dogs in wigs to a karate chopping grandma, ‘Who the fudge’ is overflowing with the distinctive style associated with the brand, continuing to provide the visual differentiation between Green Flag and the rest of the breakdown category. The spot was directed by CANADA’s director Lope Serrano and will air across TV and BVOD from the 1st July, before continuing across radio and paid social. |
媒体类别 | 电视 |
长度 | |
创意总监 | Orlando Warner |
Creatives | Sidonie Chaffer-Melly |
Creatives | Howard de Smet |
Agency Producer | Stefanie Forbes |
Agency Producer | Victoria Doran |
Account Handling | Emma Marsland |
Account Handling | Sally Heiser |
Account Handling | Sham Shakil |
Planning | Laura Sammarco |
Media Agency | Mediacom |
Production Company | Canada |
Director | Lope Serrano |
Managing Director | Oscar Romagosa |
执行制片 | Marta Bobic |
执行制片 | Victor Mata |
DOP | Dani F Abella |
Production Designer | Cesar Martinez Edo |
Stylist | Cris Quer |
Editor | Carlos Font Clos @ Speade |
Sound Design | Dave Robinson |
Post Production | Danny Etherington |
Post Production | Tony Landais |
Post Production | Kathryn Wigginton |
Audio | Dave Robinson |