|标题||Who the fudge|
|广告战役||Who the fudge|
|哲学|| Today, Green Flag – the breakdown insurer on a mission to raise industry|
standards – launches the third instalment of its ‘Common Sense to the Rescue’ campaign
that aims to jolt loyal AA and RAC customers out of sleepwalking into autopilot renewals.
The new 30” spot, created by ENGINE, focuses on the key things that matter to customers –
high quality service and roadside fixing – while continuing to promise to halve customers’ AA
or RAC renewal quotes*. Viewers can safely conclude that whilst they may not have heard
of Green Flag, they certainly offer a ‘common sense’ choice.
From jumping dogs in wigs to a karate chopping grandma, ‘Who the fudge’ is overflowing
with the distinctive style associated with the brand, continuing to provide the visual
differentiation between Green Flag and the rest of the breakdown category.
The spot was directed by CANADA’s director Lope Serrano and will air across TV and
BVOD from the 1st July, before continuing across radio and paid social.
|Creatives||Howard de Smet|
|Agency Producer||Stefanie Forbes|
|Agency Producer||Victoria Doran|
|Account Handling||Emma Marsland|
|Account Handling||Sally Heiser|
|Account Handling||Sham Shakil|
|Managing Director||Oscar Romagosa|
|DOP||Dani F Abella|
|Production Designer||Cesar Martinez Edo|
|Editor||Carlos Font Clos @ Speade|
|Sound Design||Dave Robinson|
|Post Production||Danny Etherington|
|Post Production||Tony Landais|
|Post Production||Kathryn Wigginton|
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