Emma Marsland
Account Handling at Engine UK
London, 英国
标题Who the fudge
广告公司
广告战役 Who the fudge
广告主 Green Flag
品牌 Green Flag
首次发布日期
行业领域 保险
哲学 Today, Green Flag – the breakdown insurer on a mission to raise industry
standards – launches the third instalment of its ‘Common Sense to the Rescue’ campaign
that aims to jolt loyal AA and RAC customers out of sleepwalking into autopilot renewals.
The new 30” spot, created by ENGINE, focuses on the key things that matter to customers –
high quality service and roadside fixing – while continuing to promise to halve customers’ AA
or RAC renewal quotes*. Viewers can safely conclude that whilst they may not have heard
of Green Flag, they certainly offer a ‘common sense’ choice.
From jumping dogs in wigs to a karate chopping grandma, ‘Who the fudge’ is overflowing
with the distinctive style associated with the brand, continuing to provide the visual
differentiation between Green Flag and the rest of the breakdown category.
The spot was directed by CANADA’s director Lope Serrano and will air across TV and
BVOD from the 1st July, before continuing across radio and paid social.
媒体类别 电视
长度
创意总监
Creatives
Creatives
Agency Producer
Agency Producer
Account Handling
Account Handling
Account Handling
Planning
Media Agency
Production Company
Director
Managing Director
执行制片
执行制片
DOP
Production Designer
Stylist
Editor
Sound Design
Post Production
Post Production
Post Production
Audio

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