Churchill Insurance - "Diva Soft-Top"

WCRS

WCRS London, 英国

22526

品牌: Churchill Insurance
国家: 英国

广告主: Churchill Insurance

标题	Diva Soft-Top
广告公司	WCRS
广告战役	Diva Soft-Top
广告主	Churchill Insurance
品牌	Churchill Insurance
首次发布日期	2016 / 8
行业领域	保险
广告口号	Depend on the dog
剧情简介	The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.
哲学	The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top.
媒体类别	电视
长度	30 seconds
创意总监	Orlando Warner
创意团队	Rosanna Walker
创意团队	Chris Da Roza
广告公司制片	Victoria Dashwood-Quick
广告公司制片	Nosisa Majuqwana
客户经理	Emma Marsland
客户经理	Carolina Gutierrez-Vargas
客户经理	Joss Hunt
客户经理	Katie Briefel
客户企划	Elisa Edmonds
客户企划	Alicia Gaworska
媒介公司	MediaCom
制作公司	Blinkink
导演	Joseph Mann
动画	Joseph Mann
摄影指导	Ed Tucker
制作公司制片	Josh Smith
剪辑师	Max Windows
剪辑公司	Stitch
后期制作	Finish
音效	Angell Sound
Colorist	Duncan Russell
特效	Andy Copping