Emma Marsland
Account Handling at Engine UK
London, 英国
标题Diva Soft-Top
广告公司
广告战役 Diva Soft-Top
广告主 Churchill Insurance
品牌 Churchill Insurance
首次发布日期
行业领域 保险
广告口号 Depend on the dog
剧情简介 The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance. 
哲学 The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top. 
媒体类别 电视
长度
创意总监
创意团队
创意团队
广告公司制片
广告公司制片
客户经理
客户经理
客户经理
客户经理
客户企划
客户企划
媒介公司
制作公司
导演
动画
摄影指导
制作公司制片
剪辑师
剪辑公司 Stitch
后期制作 Finish
音效
Colorist
特效

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