Lionel Curt

Lionel Curt

CEO at MNSTR, Paris
Paris, 法国

概要

I help brands connect to content, culture & communities, and above all, people!

Drive actionable recommendations and activations to support business goals
Digital marketing professional with 18+ years’ experience

Founder of two award winning companies – Megalo(s) (co-founded in 1998), MNSTR (co-founded in 2010)
Specialities: Brand Strategy, Brand Content, Storytelling, Social Media, Interactive Marketing & Communication Strategies
Speaker at: Cannes Lions 2016, Eurobest European Festival of Creativity 2015, 2014, Cristal festival 2015 and les Sommets du digital 2017.

Industry experience : Luxury (Boucheron, Hermes), Sport (Lacoste, Salomon, Reebok, Tecnifibre) Automobile (Jaguar, Renault Formula 1), Transport (Vélib, Starshipper) Consumer Electronics (Microsoft), Beauty & Personal Care (Nina Ricci, Playboy Fragrances, Jean Paul Gaultier, L’Oréal, Diesel fragrances), Telecommunications (Orange), Food & Beverages (Pepsi, J&B, Captain Morgan, Hennesy, Badoit,Desperados …), Retail (Comptoir des Cotonniers, …), Lottery: (Française des jeux), Stationery : (Maped)

Positions

CEO
Paris, 法国
July 2010 - Present (10年 1个月)
In 1998, I co-founded Megalo(s) with the conviction that websites could be a memorable brand experience for people. In 10 years, we won the confidence of international brands, such as Jean Paul Gaultier, Warner Bros, L’Oréal, Diesel and Fauchon. In 2008 with 70 staff, I decided to join a group specialized in CRM and develop the ‘left side of the brain’ of our agency. And as we know, brain transplants can be complicated !
Nevertheless, with this experience, I believe even more so in the alchemy of opposing forces. I’m convinced that marketing and advertising can’t be opposed anymore in the era of digital ; in organisations as in the activations that we put in place. 

CEO
Megalo(s) Agency
1998 - April 2009 (11年 3个月)
In 1998, I co-founded the web agency Megalo (s) with the conviction that websites must be a real, memorable, brand experience for visitors.
In ten years, we won the confidence of major international brands such as Jean Paul Gaultier, Warner Bros, L'Oréal, Diesel, Fauchon, etc.
At the beginning of 2008, with 70 employees, I decided to join a group specialized in CRM to develop the "left brain" of our agency!
Managing Director, Megalos
Paris, 法国

Education

Master: Interactive Marketing

1997 - 1998 (1年)
International Marketing and Digital Marketing

Master of International Marketing: Business, Management, Marketing, and Related Support Services

1994 - 1997 (3年)

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