| 标题 | Don't lose sight of your dreams 1 |
| 广告公司 | BBDO Group Germany |
| 广告战役 | Don't lose sight of your dreams |
| 广告主 | General Motors Corp. |
| 品牌 | Ford Mustang GT |
| Posted | 12月 2020 |
| 行业领域 | 轿车 |
| 剧情简介 | Desktops are modern picture frames. The wallpapers we choose show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign. With three pieces of arty arrangements, much love for detail and lots of funny „Easter eggs“ hidden in folders and titles, we gave our target group an outer perspective of themselves and remembered them: don’t lose sight of your dream. |
| 媒体类别 | 平面 |
| 首席创意官 | Till Diestel |
| Creative Managing Director | Kristoffer Heilemann |
| 执行创意总监 | Rod Henriques |
| 执行创意总监 | Martin Soendergaard |
| 美术指导 | Ailton Henriques |
| 美术指导 | Samuel Tettey |
| 文案 | Henrik van Laak |
| Client Services Director | Simon Stitzl |
| 客户总监 | Vera Vanselow |
| Concept | Gustavo Neves |
| Concept | Rodrigo Stoisch |
| 摄影师 | Patrick Curtet |
| 摄影师 | Roy Ritchie |
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