Till Diestel
Interactive Creative Director at adam&eveDDB
London, 英国
标题Bad Parking 1
广告公司
广告战役 Bad Parking
广告主 Daimler AG
品牌 Smart
首次发布日期
行业领域 小型车
广告口号 If only every electric vehicle could help you park.
剧情简介 It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”.

The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
媒体类别 平面
首席创意官
执行创意总监
创意总监
创意总监
文案
美术指导
Managing Director
Project Director
Print Producer & Art Buyer
摄影师
制作公司

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