| 标题 | Bad Parking 1 |
| 广告公司 | BBDO Berlin |
| 广告战役 | Bad Parking |
| 广告主 | Daimler AG |
| 品牌 | Smart |
| 首次发布日期 | 2020 / 2 |
| 行业领域 | 小型车 |
| 广告口号 | If only every electric vehicle could help you park. |
| 剧情简介 | It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance. |
| 媒体类别 | 平面 |
| 首席创意官 | Till Diestel |
| 执行创意总监 | Siyamak Jung |
| 创意总监 | Jeannette Bohné |
| 创意总监 | Pedro Americo |
| 文案 | Eduardo Balestra |
| 美术指导 | Luis Paulo Gatti |
| Managing Director | Mark Hassan |
| Project Director | Anja Schwarzmann |
| Print Producer & Art Buyer | Betty Zschirnt |
| 摄影师 | Murat Aslan |
| 制作公司 | Pflanz Produktionsservice (Berlin) |
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