| 标题 | Worries |
| 广告公司 | BBDO Berlin |
| 广告战役 | All electric, now! |
| 广告主 | Daimler AG |
| 品牌 | Smart |
| 首次发布日期 | 2020 / 1 |
| 行业领域 | 小型车 |
| 广告口号 | Drive electric where it makes sense |
| 剧情简介 | The brand communication begins with the campaign film "Worries" which examines the prejudices and expectations associated with electric vehicles, challenging and defusing these reservations with a good deal of self-irony. The scenes show smart EQ fortwo models that have run out of power on remote roads in the middle of nowhere. The message "Drive electric where it makes sense" invites the viewer to think carefully about the demands placed on electric cars |
| 媒体类别 | 电视 |
| 长度 | |
| Chief Marketing Officer (CMO) | Denise Heinermann-Bieler |
| Chief Marketing Officer (CMO) | Carolin Güthenke |
| 首席创意官 | Till Diestel |
| Managing Director | Mark Hassan |
| 执行创意总监 | Siyamak Jung |
| 创意总监 | Erick Barrios Hernandez |
| 创意总监 | Wolfgang Warzilek |
| Group Account Director | Simone Hook |
| 导演 | Traktor |
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