| 标题 | Banana Comic Week 2013 |
| 广告公司 | Serviceplan Group |
| 广告战役 | Banana Comic Week 2013 |
| 广告主 | Fyffes Plc |
| 品牌 | Fyffes |
| Posted | 11月 2013 |
| 行业领域 | 鲜菜及水果 |
| 剧情简介 | Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity.To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”.In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana.For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins.The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Alexander Schill |
| 执行创意总监 | Henning Patzner |
| 首席创意官 | Cosimo Moeller |
| 执行创意总监 | Till Diestel |
| 文案 | Valerie Koch |
| 文案 | Claudio Keleminic |
| 美术指导 | Stefanie Paulus |
| 制作公司 | Neverest GmbH & Co. KG |
| 制作公司 | Schneidereins Medienproduktion |
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