Lori Meakin

Lori Meakin

Founder at Joint London
London, 英国

概要

After five years as an English teacher, Lori found a new world in which she could analyse people's motivations and behavior, inspire creativity and help nurture talent.

Starting out as a planner at Duckworth Finn Grubb Waters she worked on HEA Drugs Education, helping to create what was effectively a social media campaign before social media really existed, eventually co-authoring its IPA Effectiveness Grand Prix winning paper.

Her greatest co-creations of all arrived soon after.

Over the following years she balanced being a mum of two with, amongst other things helping develop Volkswagen's new service proposition, at The Foundation.

Establishing HSBC as The World's Local Bank, at Lowe.

Inspiring Red Bee to create a new channel identity.

Encouraging people to gather round the nation's campfire, BBC One, with a new channel identity as well as getting them interacting with BBC TV by pressing the red button, whilst at Red Bee.

Helping launch BBC's iPlayer.

And positioning M&S as "Quality Worth Every Penny" through recessionary times, winning awards including IPA, Marketing Society and Marketing Week Engage awards for effectiveness and becoming Joint Head of Planning, whilst at RKCR/Y&R.

A decade ago, Lori promised her family she'd go freelance once her girls were at secondary school. Honouring that promise, she then spent nearly a year working with an even more diverse group of people, for brands including dfs, New Look and HSBC (again).

Until her daughters asked her why she was still 'driving with the brakes on' in her career. And told her they'd love her to help build something that really makes them proud...

Sector Experience

Positions

Founder
Joint
英国
June 2012 - Present (11年9个月)
Excited to be building a new creative business, Joint, together with co-founders Damon Collins, Richard Exon and Nik Upton from June 1st

Lori M
Freelance strategist
Company NameLori M
Dates EmployedJul 2011 – May 2012
Employment Duration11 mos
Exploring our ever-changing world as an independent strategist

Working with a diverse range of brands and issues, with lovely and talented people across a number of different kinds of agencies
Freelance strategist
Freelance
英国
2011 - 2012 (1年)
Exploring our ever-changing world as an independent strategist

Working with a diverse range of brands and issues, with lovely and talented people across a number of different kinds of agencies
Joint head of planning
London, 英国
2006 - 2011 (5年)
Was jointly responsible for one of London's most talented planning departments

Worked across a number of household brands, guiding strategic development of campaigns including:

BBC One
BBC iPlayer launch
BBC Sport
BBC TV portfolio
M&S food
M&S fashion (women, men and kids)
M&S Money
M&S Plan A
innocent smoothies
Honey Monster foods
Visit London
Danone Actimel
Revlon
Head Of Planning
London, 英国
2004 - 2006 (2年)
Led and grew the planning department

Developed ways of thinking about the emerging non-linear TV world that helped guide strategic, creative and product development

Helped the company make the transition from BBC Broadcast to Red Bee Media

Developed work across the entire spectrum of BBC channel, genre, service and programme brands, including:

BBC One channel identity
BBC Sport
BBC News
BBC interactive (red button)
CBBC
bbc.co.uk
Board Planner
London, 英国
2001 - 2003 (2年)
Strategy and campaign development for some very successful and well loved campaigns including

HSBC - the World's Local Bank

Johnson's Baby and the launch of Johnson's Adult skincare range

Had special responsibility for effectiveness across the planning department
Senior strategist
The Foundation
英国
2000 - 2001 (1年)
Got experience beyond comms by moving to this new Growth and Innovation Consultancy, helping businesses see the world from the outside in

Helped develop service propositions for brands including VW and government learning initiatives
Joint Planning Director
DFGW
英国
1995 - 2000 (5年)
Started my carer in advertising, learning from one of planning's greats, Gary Duckworth

Helped develop HEA Drugs Education 'Know the Score' campaign, using National Drugs Helpline; co-wrote IPA Grand Prix winning paper with Rachel Walker

Worked on other successful campaigns including Daewoo, the UK's most successful car launch
English teacher
Secondary schools in London & Cambridge
英国
1990 - 1995 (5年)
I enjoyed 5 years as a teacher, inspiring creativity, helping nurture talent and employing creative, collaborative techniques to help students to analyse and to develop ideas

Education

PGCEin English

1989 - 1990 (1年)

BA English

1986 - 1989 (3年)

BA in Jurisprudence

1985 - 1986 (1年)

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