标题 | Back-Van Gogh |
Brief | Many people associate Getty Images with only regular photographs. The challenge here was to remind them that Getty also provides 360 degree images. The result showed that some people are so famous you can even recognise them from behind. |
广告公司 | Havas China |
广告战役 | Getty Images 360 |
广告主 | Getty Images |
品牌 | Getty Images 360 |
Posted | 11月 2018 |
行业领域 | 摄影 |
剧情简介 | Demonstrate that you can find their backs you have never seen. In this case, the back sides of Vincent van Gogh, Albert Einstein and William. Shakespeare were created as old photographs of their time. We didn't mention their names, but when people saw their back sides, their front sides will appear in people’s mind. We preferred realistic photographs of the well-known people to make the communication more compelling. |
问题 | Many people only associate Getty Images with just the normal photographs. As a new function, we need to tell them that we also provide 360 ° images |
媒体类别 | 平面 |
首席创意官 | Ben Sun |
执行创意总监 | Shangyong Yang |
创意总监 | Jack Xuan |
文案 | Vivian Chen |
文案 | Kiddy Wang |
美术指导 | Zerien Li |
美术指导 | Roc Wong |
摄影师 | ILLUSION CO.,LTD |
制作公司 | ILLUSION CO.,LTD |