Vivian Chen
Senior Plan Director at TBWA\Greater China
Shanghai, 中国
标题Back-Van Gogh
BriefMany people associate Getty Images with only regular photographs. The challenge here was to remind them that Getty also provides 360 degree images. The result showed that some people are so famous you can even recognise them from behind.
广告公司
广告战役 Getty Images 360
广告主 Getty Images
品牌 Getty Images 360
Posted11月 2018
行业领域 摄影
剧情简介 Demonstrate that you can find their backs you have never seen. In this case, the back sides of Vincent van Gogh, Albert Einstein and William.
Shakespeare were created as old photographs of their time. We didn't mention their names, but when people saw their back sides, their front sides will appear in people’s mind. We preferred realistic photographs of the well-known people to make the communication more compelling.
问题 Many people only associate Getty Images with just the normal photographs. As a new function, we need to tell them that we also provide 360 ° images
媒体类别 平面
首席创意官
执行创意总监
创意总监
文案
文案
美术指导
美术指导
摄影师
制作公司

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