Cécile Bitoun
CEO at mcgarrybowen
Courbevoie, 法国
标题A letter to myself
广告公司
广告战役 A letter to myself
广告主 Santé Publique France
品牌 Santé Publique France
首次发布日期 2021 / 12
行业领域 公共安全、保健及卫生
剧情简介 In the 80’s, a positive HIV test meant the end of your life. Thanks to treatments available today, a person who is HIV-positive can live a full and healthy life without transmitting the virus. But people’s perceptions still haven’t evolved, causing everyday discrimination and reluctance to get tested. Letter To Myself is a film that aimed to change perceptions, by following Nicolas, Andréa and Christine going back in time to the day they found out they were infected, so they could tell their younger selves how vibrant their lives would become. They were invited to write a letter to themselves and read it in front of a camera. To make it an immersive experience, an image of their younger self was projected and animated with the use of AI.
媒体类别 案例研究
长度
Managing Director
创意总监
文案
美术指导
客户总监
项目经理
战略企划

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