Mark Tutssel
Global Chief Creative Officer at Leo Burnett Worldwide - HQ, Chicago
Chicago, 美国
标题Rule40
广告公司
广告战役 Rule40
广告主 Brooks Running
品牌 Brooks Running
首次发布日期 2016 / 6
行业领域 运动鞋
剧情简介 Rule 40 prohibits Olympic athletes (many who live below the poverty line) from promoting their sponsors, wearing their logos or even mentioning them during the Games – making those sponsorships nearly worthless. With Brooks Running, we launched an insurgent, unbranded campaign to allow all athletes and fans to protest the rule. At rule40.com, we launched generic, violation-free sportswear. Daily generic posts adhered to Rule40’s supposed “ownership” of words like “Rio,” “Gold,” or “Games” in a tongue-and-cheek manner, as did up-the-minute generic Olympic recaps during the Games themselves.

媒体类别 案例研究
长度
制作公司
美术指导
文案
文案
首席创意官
首席创意官
创意总监
创意总监
设计师
制片
广告公司制片
广告公司制片
剪辑师
执行创意总监
执行创意总监
Music & Sound Design
摄影师

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