| 标题 | Reborn |
| 广告公司 | The Corner |
| 广告战役 | Reborn |
| 广告主 | Beagle Street |
| 品牌 | Beagle Street Life Insurance |
| 首次发布日期 | 2014 / 10 |
| 行业领域 | 保险 |
| 哲学 | The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning. The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user. |
| 问题 | Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Matthew Gledhill |
| 创意总监 | Tom Ewart |
| 文案 | Robert Amstell |
| 美术指导 | Matthew Lancod |
| 客户企划 | Neil Hourston |
| 客户企划 | Ollie Gilmore |
| Business Director | Fleur Andrews |
| 客户总监 | Tenzin Pooch |
| 广告公司制片 | Daisy Mellors |
| 媒介公司 | MEC |
| 制作公司 | Colonel Blimp |
| 导演 | David Wilson |
| 制作公司制片 | Sam Levene |
| 剪辑师 | Max Windows |
| 剪辑师 | Stitch |
| 后期制作 | Fi Kilroe |
| 后期制作 | Finish |
| 广告经理 | Matthew Gledhill |
| Business Director | Fleur Andrews |
| 客户总监 | Tenzin Pooch |
| 音频后期制作 | Sam Ashwell |
| 音频后期制作 | 750MPH |
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