| 标题 | Rhian Touches Herself |
| 广告公司 | J. Walter Thompson London |
| 广告战役 | Rhian Touches Herself |
| 广告主 | Male Cancer Awareness Campaign |
| 品牌 | Male Cancer Awareness Campaign |
| 首次发布日期 | 2011 / 9 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 哲学 | Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis. The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London. |
| 媒体类别 | Web Film |
| 剪辑师 | Rankin |
| 制作公司 | Rankin |
| Other | Rubber Republic |
| 音乐 | Soundlounge |
| 音效 | Sam Ashwell |
| 导演 | Rankin . |
| 客户总监 | Adrian Ash |
| 制片 | Roy Swansborough |
| 文案 | Miles Bingham |
| 美术指导 | Kevin Masters |
| 创意总监 | Jason Berry |
| 执行创意总监 | Russell Ramsey |
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