| 标题 | Who killed Deon |
| 广告公司 | AMV BBDO |
| 广告战役 | Who killed Deon? |
| 广告主 | The Metropolitan Police Service |
| 品牌 | Anti Knife Crime |
| 首次发布日期 | 2010 / 10 |
| 行业领域 | 反对家暴、性虐待 |
| 广告口号 | Search Who Killed Deon? |
| 哲学 | We needed to raise awareness of this law and its implications. Our interactive campaign opens depicting a party where murder is committed. The viewer is then asked 'Who killed Deon?' and can watch the individual journey of each of our 6 key protagonists and discover who was guilty of the murder |
| 问题 | We were briefed with creating a campaign educating 12-15 yr olds about the law of Joint Enterprise. This law means you don’t need to strike the deadly blow or even be at the scene to be convicted of murder. |
| 媒体类别 | 影视 |
| 创意团队 | Aidan McClure |
| 创意团队 | Laurent Simon |
| 制作公司 | Mad Cow |
| 导演 | Simon Ellis |
| 制片 | Jonas Blanchard |
| 执行制片 | Pete Chambers |
| 剪辑师 | Matt Swanpoel |
| 后期制作 | Luke Coulson |
| 音效 | Ben Gulvin |
| 音乐 | Sam Ashwell |
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