| 标题 | Colonel Sanders : LA LEGENDE, L'HOMME, LE POULET |
| 广告公司 | SID LEE PARIS |
| 广告战役 | Colonel Sanders : LA LEGENDE, L'HOMME, LE POULET |
| 广告主 | KFC |
| 品牌 | KFC |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 食品 |
| 哲学 | Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark face has appeared on buckets but has never been a part of the brand’s communication. Until now. KFC, along with its agency Sid Lee Paris, are building his story, launching a new communication platform to kick off the year. The campaign’s inauguration began with an epic 90’ film directed by Jeff Low (La\Pac), which aired in prime time, introducing the enigmatic figure to the population for the first time. The film follows the Colonel who, after overhearing two young Frenchmen chatting indifferently about his chicken, embarks on a journey from Kentucky to the Gallic country. Intent on introducing himself, he’s prepared to confront any challenge to explain that his is no ordinary bucket of chicken, that his secret blend of 11 herbs and spices took him over 40 years to perfect (in a remarkably strong American accent of course, lest we forget his origins). In a veritable advertising block-buster we follow Colonel Sanders, bucket in hand, along a remarkable world tour, as he water-skis on the backs of crocodiles, performs stunt double-worthy manoeuvers on a motorcycle and defiantly refuses to reveal his secret recipe during an interrogation. Whether traveling by submarine or trudging through the desert, he is steadfast with his mission The orchestration of Colonel Sanders’s welcome was befitting of any celebrity, with: o An outdoor campaign to announce his arrival o A Twitter Uptime activation that posted a tweet every minute for the hour leading up to the film’s launch o An interview with pop culture site Konbini And even internally at the brand a number of KFC employees were treated to an exclusive in-person introduction to the Colonel who delivered a keynote speech. The launch of Colonel Sanders is only the first chapter in a new history for the brand, a story that will continue throughout the year. So, it’s safe to say, this isn’t the last we’ll be hearing from the colonel. |
| 媒体类别 | 影视 |
| 长度 | |
| Strategist | Patrice Zamy |
| President | johan delpuech |
| 音乐制作人 | Sanjiv Sen |
| Managing Director | Mehdi Benali |
| Head of TV/ Production | Thomas Laget |
| Head of Strategy | Benoît Pellevoizin |
| 创意总监 | Céline Et Clément Mornet-Landa |
| 文案 | Simon Lamasa |
| 执行创意总监 | Sylvain Thirache |
| Brand Supervisor | Frédéric Levacher |
| Brand Supervisor | Pascale Laborde |
| Brand Supervisor | Sophie Lacroix |
| Brand Supervisor | Cécile Lequeux |
| 美术指导 | Sophie Dherbecourt |
| Agency Production | Marine Redon |
| 客户经理 | Benoit Fernandes |
| Account Director | Héloïse Marchal |
| Sound Production | Schmooze |
| Producer | Jane Jamaux and Paul Crehange |
| Post Production House | Mathematic |
| 制作公司 | La\Pac |
| Producer | Delphine Guérin |
| DOP | Martin Ruhe |
| Director | Jeff Low |