Turismocity - "Sponsor Crashers"

VML (formerly VMLY&R)

VML (formerly VMLY&R) Buenos Aires, 阿根廷

2914

品牌: Turismocity
国家: 阿根廷

广告主: Turismocity

标题	Sponsor Crashers
广告公司	VML (formerly VMLY&R)
广告战役	Sponsor Crashers
广告主	Turismocity
品牌	Turismocity
首次发布日期	2019 / 11
行业领域	在线旅游和预订服务
哲学	How to be on the shirts of the two most important Latin American soccer teams, without spending a penny Boca Juniors and River Plate were playing against each other on the semi-final of the Copa Libertadores de America. Qatar Airways and Turkish Airlines were the main sponsors of the teams, but somehow the protagonist of the Super Classic match ended up being Turismocity, an Argentinian flight search engine. The reason: none of the two sponsors offered flights to the final. By having the cheapest flights, Turismocity invited Instagram users to do justice during the transmission of the event. The idea was simple, if the brand managed to be on the players shirts, it would reward those who made it possible by raffling tickets to the final of the cup. With an action that happened on Instagram stories during the 90 minutes of the match, as people watched the final, they took photos of the players on their TVs and mentioned Turismocity on both team shirts, exactly over the sponsors. This way, Turismocity became the sponsor of River Plate and Boca Juniors, at least during the most important match of the year.
媒体类别	社交媒体
首席创意官	Martin Goldberg
创意团队	Sergio Paoletta
创意团队	Nicolas Montanaro
创意团队	Micaela Vergez
创意团队	Nicolás Pereiró
创意团队	Camila Castro
创意团队	Federico Nuñez Zambrano
Social Media Strategist	Malena Gómez
客户总监	Luz Illescas
客户主管	Facundo Palacios
广告经理	Andrés Malenky
广告经理	Julián Gurfinkiel