Fred & Farid
CCO at Fred & Farid Group
Paris, 法国
标题Edible Chopsticks
BriefDisposable chopsticks endanger our health (as they're whitened with chemicals), and nature (due to deforestation). And for what? A single use of 25 minutes on average, before being thrown away. So why are people still using them? Because there is no alternative, obviously. In fact there is. Introducing Edible Chopsticks: chopsticks you can actually eat.
广告公司
广告战役 Edible Chopsticks
广告主 Alibaba
品牌 Eleme
Posted8月 2018
行业领域 零售、分销及餐馆
剧情简介 Every year, 80 billion pairs of disposable chopsticks are produced in China, which are only used once, for an average lifetime span of 25 minutes and then discarded.;It’s the equivalent of 3.8 million trees, the country already suffers from serious deforestation, only 3.34% of China’s forests remain intact, according to Greenpeace.;Safety is another worry, as many chopsticks are whitened with chemicals like hydrogen peroxide, paraffin, and sulfur dioxide, which can lead to respiratory disorder, gallstones, cancer...;Eleme, China’s leading food delivery platform (holding more than 55% of market share), processes alone around 15 million orders a day. That’s a lot of chopsticks that are going straight into the trash, or left sitting in a corner, unused and forgotten.;As part of their Relab program (‘Reduce, Reuse, Recycle’ actions), Eleme introduced Edible Chopsticks,that you can actually eat. It’s as solid and precise than normal chopsticks, but it’s completely sustainable.;Brief Explanation;Edible Chopsticks is made of wheat flour blended with icing sugar, milk powder, butter and water without preservatives. Edible chopsticks are made in three different flavors: Original Wheat, Matcha, and Purple Sweet Potato. Our product also has a long shelf life of more than 10 months, and if you don’t want to eat it, you can just throw it away, it decomposes within a week.;Our packaging is made from 100%-recycled paper, it’s completely sustainable. We wanted our design to be as appealing as a candy bar, bright, colorful, and mouth-watering.;Eleme already partnered with 43 major restaurants chains* in the country, spreading our Edible chopsticks. Within a week, 250 000 pairs have been spread out. And it’s only the beginning, since Eleme will progressively announce new restaurants’ partnerships in the coming weeks.
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美术指导
美术指导
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客户主管
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导演
广告公司制片
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Strategist
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摄影指导
摄影指导
Chief Creative Officers Fred & Farid
Executive Creative Director/Agency Supervisor Feng Huang
Creative Director/Copywriter/Art director Adrien Goris
Copywriter Marie Dutech
Copywriter Léo Michel
Copywriter Mentos Feng
Copywriter Di Ye
Art Director Uty Chen
Art Director Antoine Robin
Art Director Chen Xi
Brand Supervisor Songqian Wu
Brand Supervisor Yijun Wang
Brand Supervisor He Li
Agency Supervisor Qiongyou Zhang
Agency Supervisor Blair Wang
Agency Producer Charles Renard
Agency Producer Zhejun Li
Production Team Leo Liu
Production Team Vincent Arassus
Brand Strategist Steven Ma
Brand Strategist Wang Cai Wei
Entrant Company FF SHANGHAI
Idea Creation FF SHANGHAI
Production FF SHANGHAI
PR FF SHANGHAI
Media Placement FF SHANGHAI
Additional Company ELEME

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