Fred & Farid
CCO at Fred & Farid Group
Paris, 法国
标题Me & City - Polluted lookbook
广告公司
广告战役 Polluted lookbook
广告主 Me & City
品牌 Me & City
首次发布日期 2016 / 1
行业领域 服装、时装和鞋类
剧情简介 China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. 
For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. 
 To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film. 
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更多信息 http://mecity.banggo.com/
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