标题 | Me & City - Polluted lookbook |
广告公司 | FRED & FARID Shanghai |
广告战役 | Polluted lookbook |
广告主 | Me & City |
品牌 | Me & City |
首次发布日期 | 2016 / 1 |
行业领域 | 服装、时装和鞋类 |
剧情简介 | China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film. |
媒体类别 | Applications |
长度 | |
更多信息 | http://mecity.banggo.com/ |
首席创意官 | Fred & Farid |
执行创意总监 | Feng Huang |
创意总监 | Laurent Leccia |
文案 | Laurent Leccia |
文案 | Nix Xiong |
美术指导 | Alexis Chatain |
美术指导 | Jerome Pinel |
广告公司制片 | Karim Naceur |
Digital Agency producer | Erick Alonso |
制片 | Takan Tao |
导演 | Laurent Leccia |
摄影师 | Chen Lu |
摄影师 | Alexis Chatain |
Agency supervisor | Fred & Farid |
Agency supervisor | Edmond Ho |
Brand supervisor | Daniela Silva |
Brand supervisor | XinAi ZHANG |
Brand supervisor | Bobo Cui |