| 标题 | HP - Takeover |
| 广告公司 | FRED & FARID Shanghai |
| 广告战役 | Takeover |
| 广告主 | Hewlett-Packard |
| 品牌 | HP |
| 首次发布日期 | 2016 / 2 |
| 行业领域 | 计算机、掌上电脑和计算器 |
| 剧情简介 | Make a campaign to promote the new gaming laptop, the HP Omen to an audience of young gamers. Main problem was reaching this generation always on their phone, while mobile advertising can be expensive and not efficient. We took over the biggest multiplayer mobile game in the world: Clash of Clans And using the one thing gamers coveted the most; Gold, We wrote messages challenging them to level up and become real gamers… Even hiding special give-aways for lucky gamers. Over 200 messages were carefully created… Just to be completely destroyed within seconds. Objective was to reach young mobile gamers. Challenge was to succefully reach that target that actually don’t look at ads. So the strategy was to create a new kind of mobile advertising. Idea was to takeover the biggest mobile game on the planet and using in-game assets write messages and spread promotions within the game itself. |
| 媒体类别 | 手机广告 |
| 长度 | |
| 更多信息 | http://hp-clashofclans.seeourwork.cn/ |
| 首席创意官 | Fred & Farid |
| 执行创意总监 | Feng Huang |
| 文案 | Jean Baptiste Le Divelec |
| 美术指导 | Sonali Ranjit |
| Agency supervisor | Fred & Farid |
| Agency supervisor | Ben Chen |
| Brand supervisor | Vikrant Batra |
More Work
SEE ALLA Whole Universe 2
- 品牌:
- Guinness
- 广告公司:
- FRED & FARID Shanghai
A Whole Universe 1
- 品牌:
- Guinness
- 广告公司:
- FRED & FARID Shanghai
A Whole Universe
- 品牌:
- Guinness
- 广告公司:
- FRED & FARID Shanghai