Olivier Desmettre
Executive Creative Director at Publicis Conseil
Paris, 法国
标题PyeongChang 2018
标题 (原始语言)PyeongChang 2018 (anglais)
BriefTo announce the Winter Olympic Games in South Korea, France Télévisions launched a film that was almost silent from beginning to end. The games would be broadcast live from 1 am, in the dead of night, so athletes and commentators were asked to keep their voices down. Athletes and commentators whisper through several Winter Olympic events. That's because on France Télévisions the games would be broadcast in the early hours of the morning.
广告公司
广告战役 PyeongChang 2018
广告主 France Télévisions
品牌 France Télévisions
Posted11月 2018
行业领域 电视、广播节目与电视台、电台
剧情简介 To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag.The games were broadcasted in live starting at 1 am, while everybody in France was asleep.This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag.
媒体类别 电视
广告经理
执行创意总监
执行创意总监
文案
美术指导
客户经理
客户经理
战略企划
TV Production
TV Production
制作公司
导演
制片
后期制作
后期制作
音效制作
Sound Producer
Sound Producer

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