Christophe Lichtenstein
President & Co-founder at Romance, Paris
Saint Denis, 法国
标题Timeless ads for timeless cars
BriefWhile our competitors focused their communication on warranties, we wanted to reenchant the purchase of a car and make people dream again with a campaign signed: "Age is just a number". With Audi Approved plus, no matter the age of your used Audi, it’s above all an Audi, that comes with the same emotion and pride.We capitalized on the emotion you get from old contents to show that age sometimes doesn’t matter. Indeed, many studies have shown that the « old » has recently regained popularity. Especially on YouTube, where nostalgia has driven people to massively watch old contents and typically comment « Who is still here in 2020 ? ». Simply put: the old never gets old.We built a parallel and broadcasted contextual messages just before the « old » contents that still generate millions of views to raise awaraness and desirability for Audi used cars.
广告公司
广告战役 Timeless ads for timeless cars
广告主 Audi
品牌 Audi Approved plus: Audi's used car program
Posted11月 2021
行业领域 汽车配件与服务
剧情简介 In 2020, completely unknown from its target audience, Audi’s Used Car Program had to stand out from a tough competition. While competitors focused their communication on warranties, we wanted to reenchant the purchase of a car and make people dream again with a campaign signed: "Age is just a number".We deployed an activation that completely revisits the pre-roll format with contextualised messages, calling out the audience just before "old" videos that still generate millions of views and emotion today. Audi gave a demonstration of how we can re-introduce emotion in simple formats such as pre-rolls in an innovative way.
媒体类别 互动
Chief Executive Officer (CEO)
执行创意总监
创意总监
Concept
Concept
美术指导
文案
广告经理
广告经理
Associate Director
客户总监
战略企划
项目经理
项目经理
制作公司
导演
音乐作曲家

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