| 标题 | Big Mac x Bacon Collaboration |
| 广告公司 | Cossette |
| 广告战役 | Big Mac x Bacon Collaboration |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| Posted | 5月 2018 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 着色 | Alter Ego |
| Editorial Offline | Married to Giants |
| Global Chief Creative Officer | Carlos Moreno |
| Global Chief Creative Officer | Peter Ignazi |
| 集团创意总监 | Simon Clancy |
| 创意总监 | Ed Morris |
| 创意总监 | Troy McGuinness |
| 创意总监 | Patrick Michaud |
| 美术指导 | Spencer Dingle |
| 文案 | Jordan Hamer |
| 文案 | Ben Duquette |
| 设计师 | Oleg Portnoy |
| 广告公司制片 | Barb Gibson |
| 广告公司制片 | Marie-Pier Poulin |
| 客户主管 | Yvonne Li |
| 客户主管 | Michaela Crompton |
| 客户主管 | Asmait Hailu |
| 客户总监 | Lindsay Mertiri |
| Group Account Director | Serene Gaspar |
| SVP, Management Director | Kathy McGuire |
| Director of Content Strategy | Youri Hollier |
| VP, Strategy | Scott McKay |
| Product Management | Chloe Drolet |
| Studio Director | Raquel Mullen |
| Retoucher | Trevor Gauthier |
| Production Artist | Graham Washer |
| Senior Digital Project Manager | Jeff Maynard |
| 制作公司 | Frank Content |
| 导演 | Craig Brownrigg |
| Line Producer | Marie Robertson |
| 执行制片 | Danielle Kappy |
| 摄影指导 | Stuart Campbell |
| Food Stylist | Carol Brown |
| Food Stylist | Noah Witenoff |
| Colorist | Wade Odlum |
| Color Assist | Kevin Wu |
| 执行制片 | Cheyenne Bloomfield |
| Motion Graphics | Ian Flaig |
| Motion Graphics | Rob Fisher |
| VFX Artist | Steven McGregor |
| VFX Artist | Andres Kirejew |
| VFX Assistant | Sebastian Boros |
| Casting Director | Steven Mann |
| 剪辑师 | Raj Ramnauth |
| 音频后期制作 | Berkeley |
| 音频工程师 | Jared Kuemper |
| Photography Studio | Fuze Reps |
| 摄影师 | Carlyle Routh |
| 媒介公司 | OMD Toronto |
| PR Agency | Weber Shandwick - Toronto |
| Chief Marketing Officer & SVP | Antoinette Benoit |
| Marketing Officer | Hope Bagozzi |
| Senior Marketing Manager | Jean-Guillaume Bertola |
| National Marketing Manager | Rebecca Smart |
| Sr. Manager Media, CRM & Partnerships | Solange Bernard |
| Digital Officer | Lara Skripitsky |
| Digital Social Media Manger | Rashel Hariri |
| Regional Marketing Supervisor | Mélissa Hains |
| National External Communications Manager | Adam Grachnik |
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