Ariel Serkin
Directeur de création at Del Campo Saatchi & Saatchi
Buenos Aires, 阿根廷
标题Heatwave Auctions
广告公司
广告战役 BGH Heat Auction
广告主 BGH
品牌 BGH Air Conditioners
首次发布日期 2015
行业领域 小家电及家居配件
剧情简介 During the hot Argentine summer, Del Campo Saatchi & Saatchi Buenos Aires found another original way to sell air conditioners for their client BGH. 
哲学 Del Campo Saatchi & Saatchi Buenos Aires has come up with yet another original way to sell its client BGH’s air conditioners.
Presenting ‘Heatwave Auctions’, a typical online auction site, like those that we're all familiar with, but with one small difference: it's the heat of the sun that decides when the auction closes.
To do this they developed an auction site synchronized with the national meteorological service during the summer. So when the city of Buenos Aires reached suffocating temperatures, users fought one on one, increasing the amount of the offers made.
With this simple idea they were able to sell all of the air conditioners at auction, taking advantage of the best advertising strategy of all - the summer heat. 
媒体类别 案例研究
长度
制作公司
Production APP Company
执行创意总监
执行创意总监
执行创意总监
执行创意总监
执行创意总监
创意总监
创意总监
文案
美术指导
Head of Art
Senior Art
Agency Chief Producer
广告公司制片
广告公司制片
客户总监
客户主管
导演
执行制片
制片
音乐
Client Information
Client Information
Client Information

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