Brett Craig
Chief Creative Officer at Deutsch, Los Angeles
Los Angeles, 美国
标题Test Kitchen by Taco Bell
广告公司
广告战役 Test Kitchen by Taco Bell
广告主 Taco Bell
品牌 Taco Bell
首次发布日期
行业领域 餐馆与快餐
剧情简介 We turned Taco Bell into one of the most exclusive restaurants in America by giving people access to their experimental test kitchen and offering reservations through OpenTable. 
 
WAIT RESERVATIONS FOR FAST FOOD?
With over 240 million monthly active users, OpenTable is the leading reservation service in America. And they’ve NEVER worked with a fast food restaurant before. That was until Taco Bell offered exclusive access to their secret test kitchen, and gave their top chefs complete freedom to serve anything they wanted. With thanks to OpenTable, Taco Bell’s test kitchen became its own, new restaurant. 
 
RESERVATIONS SOLD OUT IN JUST 34 SECONDS 
Almost immediately after our reservation site went live, “Test Kitchen by Taco Bell” was completely booked. Fans even called Taco Bell headquarters and tried to beg their way in (it didn’t work). 
 
VIP ACCESS NEXT LEVEL INNOVATION 
Test Kitchen offers a bespoke 5-course menu crafted entirely of original, unreleased and experimental dishes. Guests also get aperitifs, cocktails, extremely limited chef's table seating, and a bunch of other stuff we're not allowed to talk about. But that hasn't stopped guests from leaking details on Reddit. 
媒体类别 案例研究
长度
首席创意官
设计师
制作公司
导演
制片
广告公司制片
广告公司制片
广告公司制片
广告公司制片
广告公司制片
广告公司制片
广告公司制片
创意团队
创意团队
执行创意总监
执行创意总监
制片
User Experience Designer
User Experience Designer
Interface Design
Interface Design

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