Geert De Rocker
Creative Director at Publicis Brussels
Bruxelles, 比利时
标题Recruiting car
广告公司
广告战役 Recruiting car
广告主 Volvo
品牌 Volvo S90
首次发布日期 2018 / 1
行业领域 大型及豪华轿车
剧情简介


By using the car’s technology, we turned the Volvo S90 into the new HR manager of Volvo. Tapping into its speech technology, pedestrian recognition, car connect system and other technological elements of the car, we can let the car do its own job interview. This way, we are not only showing off the intelligence of the car, but also reassuring Volvo will be recruiting the best profiles, as we let an expert – the car itself – recruit.
The HR90 is officially introduced on the Brussels Motor Show, and will then continue its tour of job expos, schools and Volvo dealerships in search of new recruits.


媒体类别 互动
长度
执行创意总监
创意团队
创意团队
Experience Director
Project Leader
Brand Director
Business Director
PR manager
PR Agency
文案
文案
设计师
Development
Development
Development
Development
Digital Production Company
Digital Production Company
数字制片
Operations Director
Production Director
RTV Production
RTV Production
制作公司
制片
导演
摄影指导
美术指导
音效
剪辑师
剪辑师
DTP
DTP

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