Jim Elliott
Global Chief Creative Officer at Arnold Worldwide
Boston, 美国
标题The Water Bar
广告公司
广告战役 Know Your Water
广告主 Kaz USA, Inc.
品牌 Pur
首次发布日期 2016 / 10
行业领域 小家电及家居配件
剧情简介 To cast light on current water quality issues across the country, PUR partnered with creative agency Arnold Worldwide to educate and empower consumers about the source of their water, the journey it takes to reach their faucets, and the potential contaminants it can pick up along the way. The initiative comes to life through “hidden camera” national TV spots, online films, social media content and an interactive experience — KnowYourWater.com — where people can type in their home address and find a simple, easy-to-understand breakdown of data within their highly complicated (and often hard to find) EPA reports. A centerpiece component of the campaign is a longer form online video titled “The Water Bar” directed by Sam Cadman of Hey Wonderful. The film is set in a NYC establishment called The Water Bar where a where a bartender (actor) offers patrons tap water from different cities around the country. As he tells them about the water they’re about to consume, the patrons are shocked to discover that water all across the country contains contaminants, even if it’s “within legal limits.” Water from Monterey, California, for example, features an “acceptable quantity of mercury.” The hidden camera piece--from which TV spots were cut--shows customers turned off by what are acceptable safe-drinking water quality standards, underscoring the need for water filtration from companies like PUR--because people have their own quality standards.
媒体类别 案例研究
长度
后期制作
Global Chief Creative Officer
执行创意总监
执行创意总监
创意总监
联合创意总监
联合创意总监
美术指导
美术指导
文案
文案
文案
User Experience Architect
User Experience Architect
Broadcast Producer
Broadcast Producer
数字制片
数字制片
数字制片
制作公司
导演
摄影指导
执行制片
制片
Editorial
剪辑师
剪辑师
剪辑师
Music & Sound Design
音频
Colorist

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