Jim Elliott
Global Chief Creative Officer at Arnold Worldwide
Boston, 美国
标题Reading Lamps
广告公司
广告战役 At Home with Ra
广告主 Solar City
品牌 Solar City
Posted8月 2015
行业领域 其他
剧情简介 SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor.
The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about.
To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct. 
媒体类别 电视
长度
导演
首席创意官
执行创意总监
首席创意官
集团创意总监
美术指导
文案
广告公司制片
广告公司制片助理
执行制片
Line Producer
电影
剪辑师

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