标题 | Reading Lamps |
广告公司 | Arnold |
广告战役 | At Home with Ra |
广告主 | Solar City |
品牌 | Solar City |
Posted | 8月 2015 |
行业领域 | 其他 |
剧情简介 | SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct. |
媒体类别 | 电视 |
长度 | |
导演 | Conor Byrne |
首席创意官 | Jim Elliott |
执行创意总监 | Pete Johnson |
首席创意官 | Wade Devers |
集团创意总监 | Sean McBride |
美术指导 | Nate Donabed |
文案 | Josh Kahn |
广告公司制片 | Sean Vernaglia |
广告公司制片助理 | Hillary O'Rourke |
执行制片 | Kevin Byrne |
Line Producer | Tyler Byrne |
电影 | Scott Henriksen |
剪辑师 | Aaron Langley |